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When it comes to signs, there’s one golden rule: keep it simple. It doesn’t matter if it's  a roadside sign, billboard, or a digital screen, people only have a few seconds to take it in. That means the less clutter, the better. We’ve all seen those signs packed with text, phone numbers, websites, and half a dozen graphics. Yes we need to get everything on that message but be honest, did you stop and read all of it? Probably not. Most people just glance and move on. A sign tha